Slow, inconvenient, and hugely impractical at scale, the old ways of producing e-commerce product images were already showing their limits long before the global Coronavirus pandemic. But with many supply chains now disrupted, and much of the world under shelter-in-place orders, this situation has only become a lot worse in the last six months.
Great lifestyle images illustrate multiple benefits of ownership.
In this, the first in a series of articles on the future of e-commerce product imagery, we map out some possible solutions for online businesses looking to consolidate their position in a post-COVID world.