Isn’t It Nice When Things Just Work?

The door to the gym wouldn’t open. She sighed. It was typical really. It would start raining in a minute. The water had been shut off in her apartment since Wednesday. Ten hours in the brain-sapping heat on the archaeological dig had been hell, thanks to the site manager forgetting to bring the new gas bottle needed to run the fridge. There had been nothing cool to drink all day. The truck had broken down on the way back to town. They’d had to walk the last ten miles.

All she wanted from the gym was a hot shower. And, yes, here came the rain. She slumped to the floor, letting the rain run over her. “Wouldn’t it be nice if things just worked?” she groaned.

It is nice.

It’s nice when the coffee machine works at 4 in the morning, and you have a 12-hour shift ahead of you. It’s nice when the fire extinguisher works when it’s needed. You know what’s better? When things work perfectly the first time.

To make something work correctly the first time, takes skill, practice, and a lot of careful planning. The cartoonist, Rube Goldberg knew a lot about that. So much, in fact, that machines of a certain ilk are named after him.

What came to be known as Rube Goldberg Inventions were showcased in his cartoons. They became so famous that in the 1966 edition of the Random House Dictionary of the English Language, a ‘Rube Goldberg’ was described as having a fantastically complicated improvised appearance, or deviously complex and impractical. Impractical the machines may have been, but they were a lot of fun. You can see one in the title sequence of Elementary. Despite their seeming impracticality, what made these machines so great was that they just worked. It’s nice when things just work, isn’t it?

Honda thinks so. ‘Things’ to them, means every nut, bolt, screw, spring, piece of window glass, fan, switch. To show that every ‘thing’ within the 7th generation of the Honda Accord did work properly, first time, and every time, they created an ad entitled ‘Cog’. Every component that goes into the Honda Accord became part of a Rube Goldberg machine.

The ad was created in 2003 by Weiden And Kennedy UK. It’s often used as the benchmark of creative brilliance, and one of the most iconic ads ever made. So much so that during the Covid lockdown, ITV decided to launch a competition. It was called, ‘The People’s Ad Break’ – a dedicated ad spot where the winner’s recreated version of ‘Cog’ would be showcased. Both Honda’s version, and the winning entry, took a lot of preparation.

There’s a saying in the film industry – great pre-production means a great shoot. When you spend the time getting the pre-production right, then reaching the perfect result the first time is achievable. And that’s the goal of 2MC24Seven. Before we start your renderings, we make sure we have all the information we need from you. Armed with this knowledge, we can ensure that you will have:

• Immaculate 3D, photo-real renderings, video, and animation within 24 – 48 hours
• 100% brand consistency
• Clear communication throughout, from detailed requirements, progress imagery, to final product.
• Transparent quoting
• Rapid project initiation
• Client approvals throughout the process
• A complete 24 / 7 / 365 service
• The quickest, pre-eminent, and most seamless visual content.

Because of this, we’ve been getting it right, first time, every time for some of the world’s leading brands for the last 15 years.

If you need a 3D image, model, photomontage, animation, picture, video, or motion graphic that’s perfect for your client presentations, let’s chat. We’re available 24/7/365 so you can call us now, literally. No hanging around until your time zone matches ours!

Isn’t it nice when things just work?