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The Role of AI in Modern 3D Rendering and Design

Artificial Intelligence is rapidly changing how 3D modeling and rendering are done across industries. What used to be a manual, time-consuming process is now faster, smarter, and more efficient thanks to AI tools.

Traditional 3D rendering required long hours of adjusting lighting, textures, and materials by hand. With AI, many of these steps can be automated. This not only saves time but also improves output quality. Designers can now generate realistic renders in real time, using tools like NVIDIA’s DLSS and Autodesk’s AI-assisted software.

Beyond speed, AI helps achieve more lifelike results. It can simulate natural lighting, surface textures, and material reflections with greater accuracy. Programs like V-Ray and Substance use AI to recommend the best materials for a scene, streamlining workflows while improving visual impact..

AI is also making design software more accessible. With smart features like auto-complete, error detection, and intelligent suggestions, it’s easier for designers to focus on creativity instead of technical tasks.

As AI combines with AR and VR, the client experience becomes even more immersive. Users can explore virtual spaces or view 3D products in real-world environments, helping them make better decisions without waiting for physical prototypes.

AI also opens the door to data-driven design. By analyzing past trends, user behavior, and design patterns, it can suggest new directions and inspire innovative solutions that might not come from traditional methods.

While AI offers many benefits, it also raises important considerations. Tools are only as good as the data behind them. To ensure inclusive and balanced results, designers must guide AI with thoughtful input and oversight.

In summary, AI is becoming an essential part of the 3D design process. It helps teams work faster, improve visual quality, and offer more engaging experiences for clients. Used wisely, it can support both creativity and efficiency in modern design.

AI vs Human – The Impact on the 3D Animation Industry in 2025 and 2026

Have you ever wondered who will lead the future of 3D animation—humans or AI?

With rapid advances in technology, particularly artificial intelligence and machine learning, the animation industry is transforming at lightning speed. Some believe AI will eventually dominate the 3D animation landscape, rendering human animators obsolete. Others argue that creativity, emotion, and storytelling—hallmarks of human artistry—can never be replicated by machines.

So, what’s the future of 3D animation? Let’s explore both sides of the debate and weigh the strengths and limitations of each approach.

What Is Human 3D Animation?

Human 3D animation is the process of designing computer-generated visuals that replicate realistic movements and expressions in a three-dimensional space. It involves using creative tools and techniques to build characters, environments, and objects that come to life through motion.

This method appeals to our emotional connection with visuals that feel personal and authentic. For example, major films and marketing campaigns often rely on custom 3D animation to create memorable, relatable content.

A prime example is Avatar (2009), which featured incredibly detailed characters and immersive worlds created entirely by human animators. Video games also showcase this artistry, using 3D modeling and animation to craft dynamic, interactive experiences.

Top Human-Generated Tools for 3D Animation in 2025

Here are some of the most widely used tools still driving human creativity in the industry today:

Maya – A professional-grade 3D animation tool used by top studios in film and gaming.
Blender – A free, open-source tool beloved by independent animators.
ZBrush – Ideal for digital sculpting and character modeling.
Substance Painter – Used for realistic texturing and surface detailing.
Unity – A game engine that powers interactive 3D content.
Unreal Engine – Known for high-quality graphics and real-time rendering.

These tools allow animators full creative control, offering the freedom to express ideas in ways AI tools may not yet replicate.

What Is AI 3D Animation?

AI 3D animation refers to the use of artificial intelligence to automate parts of the animation process. AI tools can generate animations using machine learning models trained on massive datasets, significantly reducing the time needed for tasks like motion capture, rigging, and rendering.

An example of this is Rokoko’s Smartsuit Pro, which uses AI to capture and translate human movement into 3D animation data. Another is Artomatix, which uses machine learning to rapidly generate textured 3D models.

Top AI-Generated Tools for 3D Animation in 2025

Artomatix – Uses AI to create photorealistic textures and environments.
DeepMotion – Enables realistic character animation powered by AI motion capture.
Houdini – Known for simulations and includes AI-assisted features for animation.
Cascadeur – Helps animators create physically accurate character movements with the aid of AI.
NVIDIA Omniverse – A powerful platform offering real-time rendering and AI-driven simulation.

These tools are accelerating the animation workflow by automating complex processes. But while they boost efficiency, they still rely on human vision and oversight.

How AI Is Driving the Growth of the 3D Animation Market

AI isn’t just changing how we animate—it’s reshaping the entire industry. According to reports, the global 3D animation market is expected to grow from $12.15 billion in 2020 to $35.38 billion by 2027, and AI is a major factor behind this surge.

By automating tedious tasks such as rigging, rendering, and scene generation, AI tools help studios work faster and more cost-effectively. This opens new opportunities for companies to produce high-quality content at scale.

Human vs AI: Collaboration, Not Competition

Despite AI’s advancements, many studios are adopting a hybrid model, where AI handles the technical heavy lifting and humans focus on creativity and storytelling.

For example, Pixar’s RenderMan software uses AI to streamline rendering, but the emotional nuances of character animation are still crafted by skilled artists. Other studios use AI to create crowd scenes or background elements, allowing animators to concentrate on core character performance and visual storytelling.

In short: AI enhances human work—it doesn’t replace it.

Final Thoughts

The future of 3D animation won’t be about AI vs. humans. It will be about AI and humans working together to bring stories to life more efficiently and beautifully than ever before.

AI brings speed, scale, and automation to the table. Human animators bring emotion, depth, and artistic vision. By combining both, the industry can unlock a new era of creativity.

What is a 3D Animation Layout and Why Does It Matter?

Once the design stage is complete in 3D animation, we move out of pre-production and into the exciting world of production. The very first step of this new phase?
The 3D Animation Layout.

While it may not get as much attention as character modeling or animation, layout is a critical step in the 3D animation pipeline. It bridges pre-production with full-scale production and helps transform storyboards into the foundation of the final film.

Let’s explore what a 3D layout is, what layout artists do, and why this stage is so essential.

What Is a Layout in 3D Animation?

A 3D layout is essentially a low-resolution version of the animatic, but created within a 3D environment. Using proxy models (basic placeholders with the right scale and form), layout artists block out how each scene will play visually and technically.

This stage is where the initial vision of the story is translated into rough 3D space using simple models, camera placements, and basic character movement.

Even though the final models and assets aren’t ready yet, layout can begin as soon as these proxy geometries are available—sometimes even during late pre-production—and can continue evolving through to post-production.

Why Use Layouts in 3D Animation?

A 3D layout serves multiple vital functions in production:

It helps define the composition of each shot based on the storyboard or animatic.
It allows the director to make adjustments to camera angles, movement, and scene staging in a 3D space.
Unlike 2D animatics, 3D layouts account for accurate character scale, distance, and perspective—there’s no room for “cheating” these.
The layout becomes a working blueprint that guides the rest of the pipeline, including animation, lighting, modeling, and rendering.

As production progresses:

Rough animation is gradually replaced with final takes.
Voice-over and music can be added at this stage or shortly after.
The layout evolves and eventually becomes the technical and creative guide for the entire animation project.

Complex sequences or camera moves that are difficult to visualize in storyboards are also better tested and refined during layout.

What Does a 3D Layout Artist Do?

Think of the layout artist as the cinematographer of the animation world.

They are responsible for turning 2D ideas into 3D scenes, managing camera placement, scene blocking, and character positioning to ensure storytelling is both engaging and technically feasible.

Key Responsibilities of a Layout Artist:

Translating storyboards and animatics into 3D scenes
Preparing proxy models and environments
Blocking action and composing shots
Placing and animating cameras for accurate movement
Refining camera paths even into the animation stage if needed
Setting up key character poses to define timing and motion
Maintaining continuity, style, and quality throughout the project
Ensuring technical accuracy and visual clarity for downstream teams

Layout artists may also present multiple versions of the same shot to the director for creative flexibility.

What Skills Do Layout Artists Need?

A layout artist must have strong technical and creative skills. They need to understand:

Cinematography
Lighting
Animation principles
Blocking and staging
Acting and movement dynamics

Most importantly, they need to be highly imaginative while also being technically precise, as their work sets the pace and structure for the entire animation pipeline.

Conclusion: Why 3D Layout Matters

After pre-production ends, the layout stage begins the true production process of a 3D animation. It’s not just about blocking shapes—it’s about translating vision into reality.

While it may look rough or primitive at first, the 3D layout is foundational. It gives the director control over each shot’s composition, helps animation teams stay on track, and enables the project to move forward with confidence and clarity.

In short:
The layout is where imagination meets implementation.
It sets the tone for everything that comes next—like 3D modeling, animation, and lighting—and ensures the story comes alive exactly as envisioned.

Should I Study 2D or 3D Animation?

With the rising demand for animated movies, TV shows, and video games, the opportunities for animators are expanding faster than ever. Whether it’s for marketing, education, entertainment, or gaming, animation continues to be one of the most dynamic and creative industries in the digital space.

One of the most common questions animation students ask is:
“Should I study 2D or 3D animation?”

To answer that, it’s important to understand the differences, benefits, and skills required for both.

What’s the Difference Between 2D and 3D Animation?

At its core, the biggest difference lies in how the animation is created:

2D Animation involves flat, two-dimensional visuals. Every frame is typically hand-drawn or created using digital tools. It’s highly artistic and rooted in traditional drawing.

3D Animation is more technical. It involves creating characters and objects in a three-dimensional digital environment using “rigs” (skeletons that allow for movement).

So, if 2D is like drawing flipbook cartoons, 3D is more like moving digital puppets in a realistic space..

What Are the Features of 2D Animation?

2D animation is created in a flat space, and movement is built frame by frame through drawing.

Artists often begin with a storyboard of sequential images.
Movements are created through small adjustments between drawings.
It’s ideal for those who love drawing, design, and visual storytelling.
Classic examples: Tom and Jerry, The Jungle Book.

2D animation has a long and rich history, and many studios still use this timeless art form today.

How Does 3D Animation Work?

3D animation uses digital tools to bring characters to life in a three-dimensional space.

Animators build a digital model of the character.
They then rig the character with a skeleton.
Movements—from walking to blinking—are programmed using software.
3D animations tend to look more realistic due to depth and lighting.

Examples include: Kung Fu Panda, Toy Story.

3D is a great fit for those who enjoy technical work, digital tools, and problem-solving with a mix of creativity and logic.

2D vs 3D: Pros and Cons

At 2MC 24/Seven, we emphasize that there’s no “better” style—only what’s better for you.

Here are a few things to keep in mind:

Cost: Both 2D and 3D can be expensive and time-consuming to learn and produce.
Hardware: You’ll need a powerful computer with a solid graphics card for professional-level animation.
Remote Work: Both skill sets are excellent for remote, freelance, or studio careers.
Transferable Skills: The 12 Principles of Animation apply to both 2D and 3D.
Job Opportunities: Both styles offer robust and growing career paths.

Learning Format: More schools are embracing e-learning, making animation education more accessible.

So… Which One Should You Study?

The best answer? Try both.

But if you must choose only one:

Go with 2D if you lean more toward drawing, illustration, and visual storytelling.
Choose 3D if you enjoy technology, structure, and digital environments.

4 Predictions for the 3D Rendering Industry in 2025–2026

2024 was a turning point for the 3D rendering industry, and 2025 is set to raise the bar even higher.

At 2MC 24/Seven, we work with brands across the globe to elevate their marketing and visualization efforts through advanced 3D rendering solutions. Based on our industry experience and the evolving trends we’re seeing, here are five key predictions shaping the future of 3D rendering in 2025 and beyond.

1. Authenticity Over Aesthetic Overload

The influx of AI-generated content has created a wave of overly stylized, often soulless visuals across platforms. In contrast, we’re seeing a strong return to authenticity. Audiences are gravitating toward brands that feel grounded, real, and human.

Well-crafted 3D renders offer the perfect balance—they’re visually stunning, yet rooted in realism. Unlike generic AI imagery, high-quality renders from experienced artists convey trust, legacy, and emotional depth.

At 2MC 24/Seven, we’ve seen authentic storytelling through rendering resonate deeply—especially when it involves heritage vehicles or timeless product designs. In 2025, realness will win over perfection.

2. AI Finds Its Place

The rapid growth of generative AI in 2023 and 2024 created a mix of enthusiasm and concern. Would AI replace the role of 3D artists? As we enter 2025, the answer is much clearer: AI is here to support—not replace—creativity.

At 2MC 24/Seven, we’ve seen AI used successfully for ideation, quick prototyping, metadata tagging, and workflow acceleration. AI can assist with creating base assets like HDRi maps or placeholder visuals, but final creative decisions still require a human touch.

New tools such as AI-powered video generators and image-to-video applications will streamline concept development, giving artists more freedom to focus on execution and quality. In short, AI will serve as a creative partner, not a threat.

3. More Brands Will Embrace 3D

The impact of 3D content on sales and engagement is undeniable. Brands that have added 3D elements to their ecommerce experience report higher conversion rates, fewer product returns, and improved overall customer satisfaction.

Thanks to emerging technologies like WebGPU, delivering high-quality 3D experiences in browsers is becoming easier and more seamless. As a result, more brands—not just in automotive or architecture—are jumping into 3D. We’re now seeing interactive configurators used in industries like fashion, jewelry, and consumer tech.

At 2MC 24/Seven, we believe that in 2025, 3D content will no longer be a luxury—it will be a necessity for any brand that wants to compete in a digital-first market.

4. Personalization Takes Center Stage

The days of one-size-fits-all marketing visuals are over. Today’s consumers expect content that’s personalized—tailored to their geography, lifestyle, culture, and even device.

In 2025, personalization won’t just be a competitive edge; it will be essential. We’re seeing a growing demand for localized, customized 3D content that speaks directly to specific audiences. For example, our global HDRi Maps of cities like Dubai, Paris, and various regions in China have seen a significant increase in use—indicating that brands are tailoring their 3D campaigns by location and cultural context.

Personalized 3D content will become a vital part of the customer journey, making visuals more engaging and more relevant than ever before.

Looking Ahead

3D rendering is evolving fast, blending with AI, immersive technologies, and new consumer expectations. At 2MC 24/Seven, we’re helping our clients stay ahead by combining experience, technology, and creativity.

Whether you’re showcasing a new product line or looking to future-proof your brand’s visuals, now is the time to embrace the next wave of 3D rendering innovation.

Why Is 3D Product Visualization Important?

Visual Engagement Like No Other

In today’s fast-paced digital landscape, standing out is more important than ever. Wondering what your next move should be? 3D product visualization may be the key.

This transformative technology offers a lifelike, 360-degree view of your products, helping customers experience them from every angle. It changes how people interact with your brand—delivering immersive realism that sparks attention and builds trust.

3D product visualization also signals innovation. As more brands move beyond flat images, companies that embrace this tech early—like 2MC 24/Seven—stand out as leaders in digital experience.

Closing the Gap Between Expectation and Reality

3D product visualization doesn’t just look good—it performs. By giving customers a true-to-life view of size, texture, shape, and functionality, it reduces uncertainty and increases buyer confidence.

This level of accuracy helps bridge the gap between what customers expect and what they actually receive. The result? Fewer returns, more satisfied buyers, and stronger trust in your brand.

Creating a Memorable Shopping Experience

In a crowded online marketplace, experience matters. 3D visualization creates an engaging, interactive shopping journey that keeps users on your site longer and encourages repeat visits.

This technology also sets the stage for future integrations, like augmented reality (AR) and virtual reality (VR). As these tools become more mainstream, brands that already leverage 3D are well-positioned to stay ahead of the curve.

Early adopters like 2MC 24/Seven are already benefiting—attracting tech-savvy customers and positioning themselves as innovators.

In Summary

3D product visualization is no longer a “nice-to-have”—it’s a necessity. It enhances visual appeal, increases transparency, builds trust, and delivers a far superior customer experience. At 2MC 24/Seven, we help brands embrace this next-generation technology to transform how customers see—and interact with—their products.

Now’s the time to elevate your product presentation and give your audience what they’re really looking for: a realistic, engaging, and interactive experience.

AI and Art: What It Means for Today’s Artists

As artificial intelligence (AI) continues to advance, it’s reshaping creative industries in ways that are both exciting and uncertain. From ethical debates to questions about originality and authorship, the role of AI in the arts, especially in digital illustration and concept design, is under growing scrutiny.

So, what does AI mean for working artists? And how can creatives adapt to stay ahead of the curve?

In this article, we look into the world of AI-generated art, explore some of the tools available, and share insights from concept artist and Head of Digital Painting at CGS, Brandon Reimchen (EA, Activision, Capcom, Disney Interactive) on how artists can thoughtfully approach AI in their practice.

What Is AI Art?

AI art refers to any creative work—images, videos, music, or text—produced with the assistance of artificial intelligence. While the process may involve some level of human input (usually prompts or reference materials), the final output is generated by an AI system.

Although AI-assisted art creation isn’t brand-new, it’s only in recent years that it has become widely accessible, sparking global discussions about its impact on creative work.

The Role of Machine Learning in AI Art

Machine learning—one of the core technologies behind AI—enables computers to “learn” from data without being explicitly programmed. By analyzing massive datasets (often scraped from the internet), machine learning algorithms can recognize patterns and generate new content based on them.

In the context of AI art, these algorithms range from basic randomized models to more advanced techniques like neural networks and deep learning. The result: highly realistic or stylized visual content created with minimal manual input.

Common AI Art Tools

Below are some popular platforms used to generate AI-assisted artwork:

Midjourney

Midjourney combines machine learning with generative art to produce creative imagery based on user prompts. Users submit instructions through a Discord channel, defining styles, colors, and other visual elements. Midjourney is often used for its painterly, stylized aesthetic.

DALL·E

Developed by OpenAI, DALL·E creates images from natural language prompts. Known for its photorealistic capabilities, it can also edit existing images by adding or removing elements—something Midjourney does not currently support.

Google Deep Dream

An experimental tool created by Google in 2015, Deep Dream uses neural networks to transform images into surreal, dreamlike visuals. It’s less about control and more about exploration, offering unique, abstract results.

DeepArt.io

This tool allows users to upload an image and apply artistic filters based on various styles—from classical to modern. It also includes customization options like color correction, brightness, contrast, and cropping.

What This Means for Artists

AI doesn’t need to replace creativity—it can complement it. Artists who understand AI’s potential and limitations can use it to enhance their work, speed up workflows, and experiment with new styles. As Brandon Reimchen advises, it’s important to use AI thoughtfully, maintaining originality and respecting ethical considerations.

Ultimately, the key is adaptability. The technology will continue to evolve, but so will the creative community. By staying informed and open to change, artists can continue to thrive—even in an AI-driven world.

Why AI-Generated Images Fall Short for Product Marketing — And How 3D Rendering Fixes It

AI image generators are everywhere these days. From social media posts to marketing campaigns, they can create beautiful, surreal, and eye-catching visuals in mere seconds. Their speed and creativity are impressive, making them a tempting tool for brands looking to produce quick content.

But here’s the truth:
Just because an image looks nice doesn’t mean it performs well—especially when it comes to marketing real products.

The Problem with AI-Generated Product Images

For brands selling tangible products, AI-generated lifestyle images often fall short of what’s needed to drive sales and build customer trust. Here’s why:

Lack of Product Accuracy
AI tools generate images based on patterns and learned data, not your specific product details. They can’t precisely replicate your design, textures, finishes, or dimensions. This disconnect means customers might see a product that looks appealing but doesn’t match what they’ll actually receive. The result? Broken trust and higher return rates.
Difficulty in Scaling Consistency
Your brand requires consistent visuals across multiple product variants, collections, and marketing platforms. AI-generated images lack the repeatability and control needed to ensure every colorway, material, and angle matches perfectly. Inconsistent imagery risks diluting your brand identity and confusing customers.
Designed for Inspiration, Not Conversion
Most AI images are created to capture attention and inspire creativity, but they don’t focus on the critical details customers need to make buying decisions. Realistic lighting, true-to-life materials, and context that communicates use and scale are missing. This gap makes it harder to convince shoppers to click “Add to Cart.”

Why 3D Rendering Is the Smart Choice for Product Visuals

When you’re running ad campaigns, launching new products, or crafting a compelling brand experience, your visuals need to be more than just attractive. They must be accurate, flexible, and optimized for sales.

Here’s where 3D rendering comes in and outperforms AI-generated images every time:

Built from Your Actual Products
3D rendering uses real CAD data, textures, and product specifications, so the visuals are exact digital twins of your products. What your customers see online is what they get in reality.

Full Creative Control
You decide every element of the scene — from lighting and angles to backgrounds and materials. This level of control lets you maintain brand consistency and tailor visuals for different marketing channels and campaigns.

Optimized for Conversion
Unlike AI images meant to inspire, 3D renders are designed to sell. They highlight product features, provide clear context, and create immersive experiences that increase customer confidence and reduce returns.

The Bottom Line: AI Is a Starting Point, But Not the Finish Line

AI image generation offers exciting creative possibilities and is a powerful tool for brainstorming and ideation. But when it comes to product marketing, visuals must do more than just “wow” your audience. They need to build trust, communicate clearly, and drive real sales.

If you want visuals that truly sell, you need marketing-ready content crafted with precision and purpose.

Are you using AI-generated images in your marketing? Have you considered 3D rendering as a way to boost accuracy and conversions? Let me know your thoughts!

Why Visualization Is the Voice of Your Architectural Project

Imagine this: You open Instagram and come across a Story with no visuals—just a voiceover on a black screen. Would you watch it, or would you swipe past? Most people would skip it without a second thought.

Why? Because visual content is a language. It communicates instantly, telling stories that words alone often cannot. Silent stories don’t speak, and the same principle applies to architecture.

Architecture Without Visualization Is a Silent Idea

As an architect or designer, your ideas are powerful, your concepts are deep, and your projects are unique. But these qualities remain invisible if not properly communicated. Without visualization, your client can’t fully grasp your vision—they won’t see the flow of space, the mood, or the atmosphere you want to create.

This is where 3D rendering and architectural visualization come in. They transform blueprints and technical drawings into immersive, photorealistic images that convey your concept vividly.

Visualization Speaks Volumes in Seconds

Humans process visuals faster than text. Research shows that people remember up to 80% of what they see compared to just 20% of what they read. When you present a render or a walkthrough animation, you give clients an immediate sense of scale, lighting, materials, and emotion. These elements are essential to helping them connect with the design on a deeper level.

Imagine a client deciding between two projects. One is presented with basic drawings, and the other with a stunning 3D visualization. Which one do you think will captivate their attention?

The Render Is More Than Decoration — It’s the Voice of Your Project

A render isn’t just an optional add-on or a decorative element. It’s the project’s voice. It tells the story of your design with clarity and impact. It bridges the gap between your expertise and the client’s imagination.

Moreover, strong visualizations serve many purposes beyond client presentations:

Marketing and Promotion: High-quality renders are essential for brochures, websites, and social media. They help attract new clients by showcasing your work in the best light.
Stakeholder Approvals: Clear visuals make it easier for stakeholders to understand and approve design decisions, speeding up project timelines.
Design Validation: Visualization can reveal potential design issues early, allowing adjustments before costly construction begins.

Bringing Ideas to Life in a Visual World

In today’s digital age, attention spans are short and competition is fierce. Whether you’re pitching to investors, presenting to clients, or sharing your work online, visuals determine whether people stop and engage or scroll past without a glance.

To succeed, your project needs a strong visual presence. Investing in professional c and architectural visualization is investing in the clarity and success of your design.

What’s your experience with architectural visualization? Have you noticed the difference it makes when clients can truly see and feel the space before it’s built? I’d love to hear your thoughts in the comments!

Why 3D Rendering Outperforms AI-Generated Images in Product Marketing

AI-generated images are fast, flashy, and fun—but when you’re marketing real products, “close enough” just isn’t good enough.

The truth is:
AI images often look cool, but they’re usually inaccurate, inconsistent, and hard to customize. That’s a serious problem for eCommerce brands that rely on trust, precision, and a seamless customer experience.

Here’s why more brands are leaning into 3D rendering for product marketing:

✅ Precision You Can’t Fake
3D rendering uses real specs—dimensions, finishes, CAD files, textures—ensuring what your customer sees online is what they’ll receive in real life. No surprises. No pixel-level guesswork.

✅ Creative Control from Every Angle
You choose the background, lighting, camera angles, shadows, reflections, and mood. With AI, you’re at the mercy of the algorithm—and good luck recreating the exact same look across multiple products or campaigns.

✅ Unlimited Customization, Effortlessly
Want to showcase 20 colorways, swap out materials, or create seasonal scenes? With 3D, it’s all modular. One base model, endless consistent visuals—no reshoots or AI re-prompts required.

✅ Built for Business Goals
Great 3D isn’t just pretty—it performs. Accurate product visuals reduce returns, increase buyer confidence, and improve conversion rates. According to Shopify, merchants using 3D/AR see up to 250% increases in conversion.

AI is great for inspiration.
But for product marketing that demands consistency, accuracy, and brand alignment?

3D rendering wins every time.

Author: admin_2mcglobal